2. Magazine Terminology

Blurb: A short quote or announcement.
Byline: The authors name as it appears under the title or at the end of an article or story.

Classified Ad: An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics

Cover: The front, outside page of a magazine. Also referred to as Cover 1.

Cutline: A short sentence or two that describes a photograph, illustration within a page layout. Also called a caption.

Excerpt: A portion taken from a larger work, such as when portions of a book appear as a magazine article.

Facing Page: A page that forms a spread.

Footer: A headline title or other special text that appears at the bottom of a page.

Head: Short for headline. It is the display-size text at the top of an article or story.

Header: A headline or title that appears at the top of the page.

Inside Back Cover: The opposite side of a back cover in a magazine, booklet, or brochure. Also referred to as Cover 3.

Inside Front Cover: The opposite side of the front cover of a magazine, booklet or brochure. Also referred to as cover 2.

Left Third: The left hand column of the front cover. This may contain the majority of the content in the magazine as it is often the only area on display.

Plug: The text associated with the puff to get you to read further into the magazine.

Puff: The graphic design on the front cover to draw you in.

Pull Quote: A quote extracted from the main text of an article and printed in large type on the page, frequently offset with ruled lines or other graphic elements.

Sans Serif: A typeface without serifs.

Serif: The small strokes at the end of the main strokes of letterforms.

Spread: Two facing pages of a publication.

Tagline: An identifying line of text that appears at the top or bottom of a printed page that shows the file name,page number, date and/or time. 

Typeface: A set of characters that share a distinctive and consistent design.