IPC has been mostly associated with woman's weeklies (such as Chat, Pick Me Up, Woman and Woman's Weekly) and sport & leisure magazines (such as Cycling Weekly, Rugby World, What Digital Camera and World Soccer). These types of magazines are most likely targeted at middle aged women (for the woman's weeklies) and middle aged men (for the sport & leisure magazines). These men and woman are probably between high working class, and low middle class, meaning that they can afford to buy these magazines every week. It also means that they have time to sit and read them each week, which suggests that they have a lot of time on their hands, so perhaps are a little older and retired.
Why might IPC be an appropriate publisher for a new music magazine?
I think that IPC would be an appropriate publisher as they currently only publish one music magazine (which is very popular among teenagers and young adults). They have plenty of experience as NME has been running for 61 years (from 1952). I think that releasing a second music magazine now would be appropriate time as it has been so long since the last.
What sorts of genres of music/types of magazines might they be likely to publish?
IPC are most likely to publish alternative music genres in their magazines. They would also publish topics that would be of interest to the people that listen to the music from the magazine. IPC are likely to publish womans weeklies, as they continue to be a popular magazine among women. They are also likely to publish TV entertainment magazines, as they are also still very popular. People still read TV magazines to find out what is on TV that week.
Why might alternative publishers like Bauer be appropriate?
Bauer might be an appropriate publisher as they also already publish multiple music, entertainment and radio magazines for a range of genres. These magazines are aimed at a wider audience. The magazines include:
- Kerrang!
- Kiss
- Magic
- Empire
- Mojo
- Q
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